In light of the role Social Media, in particular Twitter, played in the 2012 presidential election and written about recently in a CNBC article (read here), my thoughts are this: we can all expect Social Media platforms Twitter, Google+, Pinterest, Facebook, YouTube and the like to increase in popularity and continue to gain user adoption in the months and years ahead. Like it or not, Social Media is here to stay and has become woven into the fabric of our society.